Home
Business Guide





 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
business   »  marketing   »  publicity   »  vapor publicity explained

Vapor Publicity Explained

        posted by , May 22, 2013

What is it?

Vapor publicity is publicity for something you might do ... but haven't done.

It usually takes the form of a press release that talks about your future plans before you've made any significant investment in those plans.

Vapor publicity allows an organization to judge media reaction to a strategy before investing in it. In some cases, the organization doesn't have any serious plans to follow through on the actions described in the press release.

Definition: Vapor Publicity

Vapor publicity is publicity for a strategy or plan that occurs before any significant steps have taken to make those plans real.



Examples

  • A small bank announces its long term international expansion plans to generate publicity.

  • A software company announces plans to challenge a competitor's products days before that competitor has a big media event. The vapor press release distracts the media from the competitor's event.

  • A food brand announces its long term sustainability plans to generate publicity. The company hasn't made any investment in sustainability.

  • A technology company announces that its products will have amazing capabilities ... someday.


Next: Win-win Publicity




3 Shares Google Twitter Facebook



Related Articles



Publicity
The fine art of buzz.




A critical business topic that's widely misunderstood.

People cling to information like a frog adrift in the ocean clings to a coconut.

Quality is the gravity of the business universe.

Hype and misinformation incorporated.


Recently on Simplicable


Marketing Strategy Guide

posted by Anna Mar
The strategies you've been looking for to move your business forward.

12 Key Metrics For Supply Chain Management

posted by John Spacey
Learn about metrics for supply chain management.

RACI Responsible Versus Accountable

posted by Anna Mar
There's often confusion about the difference between Responsible and Accountable. Even seasoned program managers sometimes confuse the two. Here's the difference.

What Are Strategic Drivers?

posted by Anna Mar
Strategies that fail to adapt to these forces are a recipe for disaster.

Sitemap






















about     contact     sitemap     privacy     terms of service     copyright