posted by Anna Mar, April 11, 2013
Have you ever noticed that when things go right everything seems to fall in place? Or the opposite — when things go wrong everything seems to fall apart?
Sustainability is about making everything go right for your organization. It's a process that improves social conditions, the environment, employee engagement, reputation, customer relationships and revenue.
The following sustainability process is a non-sequential, continual process that can be improved with each iteration.
Plan SustainabilityThe planning phase of the process isn't a one time thing. A grand 5 year plan often doesn't achieve as much as quick cycles of planning, execution, feedback, measurement and improvement.
|Principles||The founding principles of your sustainability program. Principles are timeless statements that answer the question — what does your organization stand for?|
|Culture||Organizational culture includes your norms, behaviors, habits, symbols, mission, shared experiences and stories. Sustainability cuts to the core of everything an organization does. Bake it into your culture. |
|Strategy||Develop strategies for sustainability.|
|Socialize Strategy||Everyone likes to be part of a worthwhile mission. Sustainability can improve employee engagement. Involve everyone in your organization from the start.|
|Communication Plan||Sustainability programs are communication intensive. Identify your stakeholders and how you plan to communicate & socialize your sustainability program. Stakeholders include anyone impacted by your operations. This includes shareholders, regulators, employees, people in your extended supply chain, partners, customers and communities in which you operate.|
|Risk Management Plan||Sustainability risk management is a critical aspect of every sustainability program. Identify social and environmental risks. Develop a plan to control risk.|
|Quality Management Plan||Measure your product and process quality in terms that include sustainability. Manage the quality of your products and processes.|
|Develop Plan & Schedule||Develop a sustainability plan. This typically resembles a standard program or project plan.|
|Set Measurable Goals||Set measurable goals for social and environmental targets and include in the objectives of everyone in your extended organization (e.g. including supply chain partners).|
|Plan for Sustainability||Finalize your sustainability plan and schedule. Launch your sustainability program or program phase.|
Sustainable OperationsExecute your sustainability, risk management, quality management and communications plans to schedule. Measure results and continuously improve your processes and practices.
|Reduce||Reduce your consumption of natural resources and energy.|
|Reuse||Reuse things to reduce your consumption.|
|Recycle||Recycle things and offer programs to recycle your products.|
|Innovate||Design innovative products that reduce resource use or use safer, sustainable materials. Innovate processes to be more efficient and reduce harmful effects to people and the environment.|
|Manage Environmental Risk||Manage environmental risks associated with your operations.|
|Improve Processes||Continuously improve process sustainability.|
|Social Responsibility Programs||Fund and volunteer for programs that improve social conditions in the community. Ensure that your own processes are fair. Ensure that the processes of your extended partners are fair.|
|Stakeholder Feedback||Sustainability stakeholders include anyone who's impacted by your operations. This includes employees, partners, customers and communities. Engage stakeholders and use their feedback to improve your sustainability practices.|
|Sustainability Accounting||Adopt an full environmental cost accounting framework such as triple bottom line. Align your organizational objectives to people, planet and profit goals.|
|Measure Results||Measure people, planet and profit goals and communicate results.|
ResultsSocialize your results with employees, customers, partners and communities. Celebrate achievements. Identify areas of improvements and lessons learned. Renew your plan on a regular basis.
More: 40+ Benefits of Sustainability
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