Home
Business Guide





 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
business   »  business strategy   »  superiority of defensive business strategies

Superiority of Defensive Business Strategies

        posted by , June 03, 2013

What Is It?

Superiority of Defense is a strategic principle that states that defensive strategies tend to be stronger than offensive strategies.

It's inspired by both Western and Eastern military strategy.

Carl von Clausewitz (considered the father of Western military strategy) emphasized that defensive strategies are almost always stronger. According to Clausewitz, habitual aggressors are likely to lose with time.

He who is prudent and lies in wait for an enemy who is not, will be victorious.
~ Sun Tzu
Sun Tzu also makes the superiority of defense clear in the classic of military strategy: The Art of War.

Definition: Superiority of Defense

Superiority of Defense is a principle of strategy that states that defensive strategies tend to be stronger than offensive strategies.



So What?

The superiority of defense has implications for business strategies such as marketing warfare, negotiations and office politics.

For example, a defensive business strategy such as defense in depth tends to outperform an offensive strategy such as a frontal attack.


3 Shares Google Twitter Facebook



Related Articles



Business Strategy
Lists of business strategies and tactics.




Why maximum quality isn't the goal.

How to win at small business.

If you're too focused on what the next guy is doing you'll miss out on the big leaps forward.

Marketing messages that align with the realities of your business, brand, corporate culture and customer experience are more effective.


Recently on Simplicable


What Competitive Advantage Really Means

posted by Anna Mar
A business with competitive advantage is like a star professional athlete: they're in a league of their own. They're not necessarily good at everything but they do a few things very well.

70 HR Metrics With Examples

posted by Anna Mar
Who's watching the watchers?

14 Best Practices for Customer Service and Support Processes

posted by Anna Mar
Superior customer service is easiest and cheapest way to build competitive advantage.

6 Consulting Circus Tricks

posted by John Spacey
IT consulting is a tough industry that knows how to get paid.

Sitemap






















about     contact     sitemap     privacy     terms of service     copyright