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Superiority of Defensive Business Strategies

        posted by , June 03, 2013

What Is It?

Superiority of Defense is a strategic principle that states that defensive strategies tend to be stronger than offensive strategies.

It's inspired by both Western and Eastern military strategy.

Carl von Clausewitz (considered the father of Western military strategy) emphasized that defensive strategies are almost always stronger. According to Clausewitz, habitual aggressors are likely to lose with time.

He who is prudent and lies in wait for an enemy who is not, will be victorious.
~ Sun Tzu
Sun Tzu also makes the superiority of defense clear in the classic of military strategy: The Art of War.

Definition: Superiority of Defense

Superiority of Defense is a principle of strategy that states that defensive strategies tend to be stronger than offensive strategies.



So What?

The superiority of defense has implications for business strategies such as marketing warfare, negotiations and office politics.

For example, a defensive business strategy such as defense in depth tends to outperform an offensive strategy such as a frontal attack.


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