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Social Media Marketing

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David Ogilvy made advertising what it is today.

The one economic model that has a chance to beat corporations at their own game.

To live is to war with trolls. ~ Henrik Ibsen

We are The Borg. Your social media will be assimilated.

Social media introduces a new relationship that's transforming entire industries.

Have you ever tried to automate your social life? This is exactly what many socially inept organizations try to do.

Metrics are posed to transform social media marketing.

How rollout strategy makes or breaks your new products.

Niches and segments are both ways to target markets by factors such as price, quality, location, demographics and psychographics. So what is the difference?

How to make your product stand out in a crowded market.

A business with competitive advantage is like a star professional athlete: they're in a league of their own. They're not necessarily good at everything but they do a few things very well.

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