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Small Business

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The following brand strategies are timeless classics that have build the strongest brands in business today.

Choosing a brand name might be the biggest business decision you make.

Mission statements are the rock and roll lyrics of the business world.

There is no better way to inspire people than to paint a compelling picture of the future.

People want what they can not have.

Be careful what you measure, you might just get it.

Publicity for something you might do.

How to make your product stand out in a crowded market.

Superior customer service is easiest and cheapest way to build competitive advantage.

Quality is in the eye of the beholder. Fifty common ways to describe a quality customer experience.

Measuring your competitive advantage and disadvantage.

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