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The following brand strategies are timeless classics that have build the strongest brands in business today.

Choosing a brand name might be the biggest business decision you make.

Mission statements are the rock and roll lyrics of the business world.

There is no better way to inspire people than to paint a compelling picture of the future.

People want what they can not have.

Be careful what you measure, you might just get it.

Publicity for something you might do.

The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

The words strategic risk strike fear into the hearts of investors and executive leaders everywhere.

Quality is to business what gravity is to the universe. But what is quality?

There's often confusion about the difference between Responsible and Accountable. Even seasoned program managers sometimes confuse the two. Here's the difference.

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