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Service Marketing


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Why products are becoming services.


The words strategic risk strike fear into the hearts of investors and executive leaders everywhere.

There's often confusion about the difference between Responsible and Accountable. Even seasoned program managers sometimes confuse the two. Here's the difference.

The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

A list of adjectives commonly used in advertising slogans and copy.


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