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Sales Strategy

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You've worked hard to cultivate a relationship with the customer. You've helped them to understand your product inside-out. You've addressed their objections and given them compelling reasons to buy. Now it's time to get to the point — close!

Why would a door-to-door sales person want a customer to slam a door in their face?

Foot in the door is a business strategy used to sell, influence and negotiate by starting small.

Examples of sales objections and techniques for overcoming them.

The fine art of sales nibbling.

Sustainable competitive advantage is dead, long live transient advantage.

Fail fast is a business strategy that quickly, cheaply and safely validates approaches before committing to a big investment.

Attract, hire, train, assess and reward employees.

What project managers can learn from investment bankers.

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