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Quality


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A guide to business & product quality.



Quality is to business what gravity is to the universe. But what is quality?

Quality is in the eye of the beholder. Fifty common ways to describe a quality customer experience.

The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

Quality is more than a mobile phone that doesn't break or an operating system that doesn't crash. Quality is the value of technology.

Why maximum quality isn't the goal.


How rollout strategy makes or breaks your new products.

How to make your product stand out in a crowded market.

Niches and segments are both ways to target markets by factors such as price, quality, location, demographics and psychographics. So what is the difference?

A business with competitive advantage is like a star professional athlete: they're in a league of their own. They're not necessarily good at everything but they do a few things very well.


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