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Mission Statements


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Mission statements are the rock and roll lyrics of the business world.

There is no better way to inspire people than to paint a compelling picture of the future.


Quality is to business what gravity is to the universe. But what is quality?

The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

A list of adjectives commonly used in advertising slogans and copy.

Strategies that fail to adapt to these forces are a recipe for disaster.


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