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Marketing Showdown

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Consumer is an unfashionable word — for good reason.

Niches and segments are both ways to target markets by factors such as price, quality, location, demographics and psychographics. So what is the difference?

Why products are becoming services.

Everything you wanted to know about commodities but were afraid to ask.

The fine art of sales nibbling.

What project managers can learn from investment bankers.

A critical business topic that's widely misunderstood.

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