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Marketing Principles

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Marketing messages that align with the realities of your business, brand, corporate culture and customer experience are more effective.

Why emotional intelligence is critical to sales and marketing results.

The force that drives sales, marketing and careers.

Which assumption will earn you more sales: assuming your customers are dumb or assuming they're smart?

Business isn't war. However, business and war do have one significant thing in common: they are both intensely competitive.

20+ examples of business strategies.

A strategic option that has been both successful and disastrous.

How to leverage psychology to innovate, influence, motivate and sell.

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