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Marketing Principles


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Marketing messages that align with the realities of your business, brand, corporate culture and customer experience are more effective.



Why emotional intelligence is critical to sales and marketing results.


The force that drives sales, marketing and careers.

Which assumption will earn you more sales: assuming your customers are dumb or assuming they're smart?


The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

A list of adjectives commonly used in advertising slogans and copy.

Strategies that fail to adapt to these forces are a recipe for disaster.

Quality is in the eye of the beholder. Fifty common ways to describe a quality customer experience.


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