Marketing Guideposted by Anna Mar, June 03, 2013
Marketing is the fun part of business.
It's developing innovative products. It's telling your story. It's connecting with customers.
That's not to say that marketing is some magical-fluffy-adventure.
Markets are competitive. It's not always easy to stand out in a crowded market to capture a large base of loyal customers.
The following guide may help get you there. It's a back-to-basics look at marketing strategy and techniques that work.
|Marketing Strategy|| 20+ Marketing Strategies
A list of common strategies.
A subtle promotional message.
An aggressive sales pitch.
Targeting customers by how they think.
Publicizing your potential future.
Finding lucrative publicity partnerships.
20+ product differentiation examples.
Commitment as a marketing strategy.
How you rollout your strategy is as important as your strategy itself.
|Brands||How To Choose A Brand Name
30+ techniques for choosing a brand name.
20+ types of brand symbol.
How To Build A Brand
A list of brand strategies.
How to write a business or brand mission.
Mission vs. Vision
Why you need a vision.
How to give your brand personality.
The surprising benefits of creating a language.
Customers buy what they recognize.
Aspirational Brand Strategy
Pricing things out of reach to achieve social status.
Social proof explained.
Why emotion sells.
Why so many success stories are real.
How to sell with information.
Smart Customer Principle
Why your customers are smart.
Customer experience explained.
The basis of all marketing is a good story.
A guide to business innovation.|
The relatively new economic concept behind the strategy of innovative companies such as Google.|
When best practices become strategies unto themselves competitive advantage quickly erodes.|
Tactics for disarming a loaded question.|