The Innovation of Wordsposted by Anna Mar, March 12, 2013
Business has a limited vocabulary.
In business situations, people tend to be careful with their choice of words. So careful, that business vocabularies tend to be repetitive and unimaginative.
People fear that word choice will fuel criticism.
The reason that bland business words such as "effective" and "strategic" are popular is that they are almost impossible to criticize. When you use more specific adjectives such as "fast" and "fearless" your ideas are more open to criticism.
The problem with using safe, standard, repetitive vocabularies is that they restrict your ability to innovate. People think with words. When your words are limited — so are your thoughts.
Choosing a wider business vocabulary helps you innovate.
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