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Innovation


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A guide to business innovation.



If you accept that innovation is now central to the economy, the big question is: where is innovation headed?

Business gravity — why big companies can't get innovation off the ground.

A repeatable process for innovation itself.

How to stop worrying about innovation and start innovating today.

Inventions that were not appreciated for decades, centuries or even millennia.

Valuable new ideas don't grow on trees. Firms that are committed to research and development look beyond executive management and marketing teams for ideas.

A cheat sheet of innovation techniques.

Today's crazy-sounding word is tomorrow's innovation.

How to push the limits of your thinking to create something new.

Fail Fast Explained »

Counterfactuals Explained »


Does innovation come in a flash of genius (Aha! moments) — or are there repeatable patterns of innovation?

If at first, the idea is not absurd, then there is no hope for it ~ Albert Einstein

The fundamental laws of the business universe.


A list of adjectives commonly used in advertising slogans and copy.

Strategies that fail to adapt to these forces are a recipe for disaster.

Quality is in the eye of the beholder. Fifty common ways to describe a quality customer experience.

The 7 key benefits of train-the-trainer.


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