There's no better way to inspire people than to paint a compelling picture of the future.
If you haven't written your vision statement yet. You're missing out on a great opportunity to inspire your investors, customers and employees. You might even end up inspiring yourself. It's cheesy but it's true.
Definition: Vision Statement
A vision statement is a short summary of a company's long term strategy.
Why Are Vision Statements Important?Vision statements are widely regarded as adding value in several ways:
- Investor Relations
Investors need to understand your business model and strategy. Your vision statement tells them where you're headed.
- Corporate Culture
You want your employees to achieve your vision — it's probably best to tell them what it is. Everyone wants to be part of a compelling future. Your vision can be a powerful tool to improve employee motivation.
A well crafted vision makes a commitment to your customers. It's common for firms to use their vision as a central theme in ads and promotion.
- Publicity & Media Relations
Press and social media will use your vision as a source.
How To Write a Vision StatementThese 6 points are key to an effective vision statement. Check the vision statements of fortune 500 firms — most meet these criteria.
- Customer Needs
Make a commitment to fulfill your customer's needs.
Tells your investors what markets you'll conquer.
It's common for a vision statement to embody the ethics of a firm.
- Competitive Advantage
Make it clear how you'll win.
- Emotional Appeal
An empty logical statement won't get you as far as an appeal to emotions.
- Paint A Vivid Picture Of Your Future
People get excited about the future. Tell a story about yours.
Mission vs. Vision: What's the Difference?A mission is why you exist. A vision is where you're going. In other words, a vision is more future-focused than a mission.
Examples of Vision StatementsVision statements are posted by most organizations. In many cases, a vision statement is merged into a mission statement.
Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.
A world without Alzheimer's.
~ Alzheimer's Association
Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
Inspire the World, Create the Future.