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Corporate Communication


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Never underestimate the challenges in communicating to your employees.


You've worked hard to cultivate a relationship with the customer. You've helped them to understand your product inside-out. You've addressed their objections and given them compelling reasons to buy. Now it's time to get to the point — close!

Tactics for disarming a loaded question.

Lists of business metrics.

Sustainable competitive advantage is dead, long live transient advantage.


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