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Business Strategy Guides (How-to)


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The biggest obstacle to innovation is unquestionably mediocrity. How to tackle it.


Sustainable competitive advantage is another animal. It's an advantage that keeps going for many years or decades. Ideally, forever.

How to make your product stand out in a crowded market.

Superior customer service is easiest and cheapest way to build competitive advantage.

Measuring your competitive advantage and disadvantage.


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