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Business Psychology

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People cling to information like a frog adrift in the ocean clings to a coconut.

People value freedom like a fish values water.

Optimism has a dark copycat called wishful thinking.

Attract, hire, train, assess and reward employees.

The relatively new economic concept behind the strategy of innovative companies such as Google.

Quality is the gravity of the business universe.

Everything you wanted to know but were scared to ask about Risk Management.

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