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Business Psychology


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People cling to information like a frog adrift in the ocean clings to a coconut.



People value freedom like a fish values water.

Optimism has a dark copycat called wishful thinking.


Attract, hire, train, assess and reward employees.

Strategy is your ability to focus your creative energy to achieve results.

People want what they can not have.

When best practices become strategies unto themselves competitive advantage quickly erodes.


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