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Business Processes


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Superior customer service is easiest and cheapest way to build competitive advantage.


There's often confusion about the difference between Responsible and Accountable. Even seasoned program managers sometimes confuse the two. Here's the difference.

The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

A list of adjectives commonly used in advertising slogans and copy.

Strategies that fail to adapt to these forces are a recipe for disaster.


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