Business Guide

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A brand symbol is something that represents the business, practices, customer experience, products, employees and ideas behind a brand.

The following brand strategies are timeless classics that have build the strongest brands in business today.

Choosing a brand name might be the biggest business decision you make.

People want what they can not have.

Brand language gives your brand a little personality. It helps you to stand out in a crowded market.

Superior customer service is easiest and cheapest way to build competitive advantage.

How rollout strategy makes or breaks your new products.

Measuring your competitive advantage and disadvantage.

Sustainable competitive advantage is another animal. It's an advantage that keeps going for many years or decades. Ideally, forever.

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