Business Guide

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A brand symbol is something that represents the business, practices, customer experience, products, employees and ideas behind a brand.

The following brand strategies are timeless classics that have build the strongest brands in business today.

Choosing a brand name might be the biggest business decision you make.

People want what they can not have.

Brand language gives your brand a little personality. It helps you to stand out in a crowded market.

Strategy is your ability to focus your creative energy to achieve results.

People want what they can not have.

When best practices become strategies unto themselves competitive advantage quickly erodes.

A guide to business innovation.

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