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A list of adjectives commonly used in advertising slogans and copy.

A list of effective techniques, tips and strategies for ads.

Soft Sell Explained »

Entertainment Over Enlightenment: What Your Customers Really Want »

Measuring your competitive advantage and disadvantage.

Sustainable competitive advantage is another animal. It's an advantage that keeps going for many years or decades. Ideally, forever.

Niches and segments are both ways to target markets by factors such as price, quality, location, demographics and psychographics. So what is the difference?

How to make your product stand out in a crowded market.

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