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A list of adjectives commonly used in advertising slogans and copy.

A list of effective techniques, tips and strategies for ads.

Soft Sell Explained »

Entertainment Over Enlightenment: What Your Customers Really Want »



The following definitions look at quality from a management, quality assurance, product, marketing, manufacturing and economic point of view.

A list of adjectives commonly used in advertising slogans and copy.

Strategies that fail to adapt to these forces are a recipe for disaster.

Niches and segments are both ways to target markets by factors such as price, quality, location, demographics and psychographics. So what is the difference?


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